Full Service

Use 5 Circles Research full-service capabilities for research projects when you need an expert to take responsibility for the entire project.

Examples of Research Projects

Satisfaction and pricing for handheld computer service. This project used an online survey and in-depth interviews to measure satisfaction among different types of users, and to assess the viability of converting the free service to a paid service. The research contributed to the client company being successfully acquired.
Assess awareness and usage of services and programs for substance abuse prevention and workforce development. This study was commissioned by a state-funded non-profit organization to support continuing improvements.
New product research for online service. This was conducted for a large hardware manufacturer who wished to assess the likely success of a service providing information to their developers. An online survey was used to measure importance and performance of features; pricing and subscription models were also tested.
Buying process for consumer electronic product. We assessed the role of brand and information sources (including pre-shopping research versus in-store assistance) in the purchase decision so that the client could refine direct and channel communication.

I hired Mike to develop, execute and report on a market research project involving a potential business opportunity. I was impressed with his ability to learn the industry and subsequently develop a framework for the market research project. He was able to execute the research and collect data efficiently and effectively. Throughout the project, he kept me abreast of the progress to allow for any adjustments as needed. The quality and quantitative output of the results exceeded my expectations and provided me with more confidence in the direction of the business opportunity.

Mike ClaudioVice President Marketing and Business DevelopmentWizard InternationalSeattle

I have come to know both Mike and Stefan as creative, thoughtful, and very diligent research consultants. They were always willing to go further to make sure respondents remained engaged and any research results were applicable and of immediate use to us here at Bellevue CE. They were partners and thought leaders on the project. I am happy to recommend them to any public sector client.

Radhika Seshan, Ph.DRadhika Seshan, Ph.D, Executive Director of Programs Continuing Education Bellevue College

Dutch ovens: paying a lot more means better value

An article on Dutch ovens in the September/October 2018 of Cook’s Illustrated gives food for thought (pun intended) about the relationship of between price and value. Sometimes higher value for a buyer means paying a lot more money – good news for the seller too. Dutch ovens (also known as casseroles or cocottes) are multipurpose, [Read More]

Profiting from customer satisfaction and loyalty research

Business people generally believe that satisfying customers is a good thing, but they don’t necessarily understand the link between satisfaction and profits. [Read More]

Customer satisfaction: little things can make a big difference

Unfulfilled promises by the dealer and Toyota of America deepen customer satisfaction pothole. Toyota of America and my local dealer could learn a few simple lessons about vehicle and customer service. [Read More]

Are you pricing based on cost rather than value? Why?

At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective, or feel they are stuck with cost-based pricing. Let’s explore a few reasons why value-based pricing is generally superior. [Read More]